Kitu Life Inc., the company behind drink maker Super Coffee, just raised a $106M funding round. Amongst the investors is a single family office from Austin: LivWell Ventures.
SuperCoffee: Energizing Coffee Drinks
Super Coffee offers coffee drinks with flavours like Vanilla, Mocha or Caramel. Furthermore, the company offers cofee beans, pods and creamers. The USP of Super’s product range is that there are no added sugars, the products are keto-friendly and that they have positive ingredients. Jim DeCicco, CEO of the coffee startup, commented the transaction with: “We’ve come a long way from our little brother’s dorm room”. The firm was launched in 2016. So far, Super Coffee is available in 40% of US retail outlets. According to Kitu, the company is the third largest manufacturer of bottled coffee.
Cunningham Single Family Office from Austin: LivWell Ventures
Investors in the recent $106M funding round – which brought Kitu Life’s valuation over $500M – include Durable Capital Partners (lead investor), 7-Eleven’s venture arm or beverage professionals like Boston Beer Co. CEO Dave Burwick or Sweet Leaf Tea Co. co-founder Clayton Christopher. Also a main investor in this round is LivWell Ventures, the Austin-based single family office of Doss Cunningham. Cunningham is the Chairman and CEO of Nutrabolt, a leading sports nutrition company with sales over $500M. LiveWell invests predominantly in “human wellness” ventures.
Source: Bloomberg, 31.08.2021
Picture Source: Anastasiia Chepinska
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