GEENEE is a Berlin-based software company that enables portable devices to see and understand their environment through “lightweight and robust image and video recognition”. Now, the venture capital focused multi family office IDI Group invested in the company’s $7M seed funding round.
Image recognition for brands
The Berlin-based startup offers its services through a web-based platform, enabling “contextual content at the moment of inspiration, from ticket sales and film trailers to augmented reality stories and storefronts”. GEENEE’s product portfolio consists of the core platform which is accessible through an API, a mobile action toolkit and an AR toolkit. Through the services, brands can create new ways of interaction with customers in stores. The company is led by Sandro Christen (CEO), Alex Goldberg (CTO) and Sturgi Adams (CCO).
Funding round by IDI multi family office
The recent $7M seed funding round was led by IDI Group. IDI is a New York based multi family office investment platform for several wealthy families. Other investments of IDI include Snapbac (compression-based garments for sports training), Spinn (bean-to-cup coffee maker), UrVenue (enteprise software for managing hospitality venues) and EBY (undergarments as a subscription service). GEENEE intends to raise a further Seed+ round in the upcoming months.
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