Seattle-based yogurt brand Ellenos received an investment from Daniel Lubetzky’s single family office Equilibra Partners Management. Lubetzky is an American billionaire, mainly known for founding the popular snack brand Kind LLC.
Ellenos: Seattle-based yogurt manufacturer
Ellenos was launched by the Klein and Apostolopoulos families in 2013. The Seattle-based firm started as a scooped yogurt bar in Pike Place Market. Since 2016, the brand launched selling its yogurt in retail grocery stores. Ellenos developed to one of the fastest-growing yogurt brands. At the core of Ellenos is the family’s secret recipe which is based on a proprietary five-day process and the use of blended yogurt cultures.
Lubetzky Single Family Office as second private equity investor
Now, Ellenos’ received its second private equity financing through Daniel Lubetzky’s family office Equilibra Partners Management. In 2018, the LA-based private equity fund Monogram Capital Partners already invested in Ellenos. Lubetzky is an industry professional as well: In 2004, he founded the snack bar company KIND LLC. KIND reached sales in the amount of $1M already in the first year of operations. In 2008, KIND (like Ellenos) received an investment from private equity firm VMG Partners. In 2014, the company already sold more than 450 million snack bars. Forbes values Lubetzky’s stake in KIND at $1.5BN. Lubetzky’s private equity focused family office is an experienced investor in the food sector. Another investment of Equilibra is Justin’s (almond butter) which was sold to Hormel for $286M.
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