3 Questions to Senovo: Investor for Early-Stage B2B SaaS Startups

senovo family office introduction

In our new article series, we introduce the most exciting venture capital firms that are open for LP investments to our family office network. The article belongs to our exclusive single family office guidebook, where we give guidance on the most relevant topics for newly established and already existing family investment vehicles.

In this article, we talked to Senovo, a Munich-based venture capital fund. We decided to get in touch with Senovo due to their exciting B2B SaaS investment focus.


Familyofficehub.io (FO): Briefly describe your focus: in which kind of startups are you investing, where is your geographical focus, what’s your average ticket size?

Senovo: Senovo is an early-stage venture capital firm based in Munich and Berlin that partners with exceptional founders building global B2B SaaS category-leaders from Europe.

As European first-mover, the fund invests since 2013 into a new generation of B2B software startups which enable the digitalization of medium and large enterprises. Their focus is primarily on supporting teams working in the areas of process optimization, industry 4.0 and data-enabled solutions.

Senovo joins the journey after a company has first revenues in a late Seed or Series A round. Their team of SaaS specialists seek meaningful eye-level relationships and regularly publish their learnings and thought leadership at www.medium.com/senovovc.

FO: What are exciting companies in your portfolio?

Senovo: Among our most successful B2B SaaS companies are: Riskmethods, Anyline, Manta, and Quantilope

FO: Why should a family office invest in Senovo as LP?

Senovo: Europe is the perfect breeding ground for B2B Software Companies. However, specialization is crucial for outstanding returns. Our true edge is (1) a strong market positioning: with 3 previous funds, we are the European expert for early stage B2B SaaS, increasing credibility with founders and high-quality inbound dealflow, (2) we invest in category leaders across Europe – not just the best domestic player and (3) our approach is pandemic/recession proof – 2020 – a strong year for B2B SaaS, our companies remained solid and successful

FO: Thanks for your time!


senovo family office lp investments

Headquarter: Munich, Germany
Website: https://senovo.vc

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