This US single family office invests in proptech startups [2022]

Geolo Capital pursues private equity investments for the single family office of John Pritzker. The family office was launched in 2005 and is mainly active in the real estate sector. The firm acts ad real estate development firm as well as investor. However, the firm has a broad investment mandate that enables Geolo to also invest in LP Equity, Mezzanine Debt and also startups. Correspondingly, the firm has already invested in more than a dozen startups, mainly in the property sector (so called “Proptechs”). One exemplary investment is the Chicago-headquartered startup Livly Inc., which offers a platform for resident communication and property management. The firm raised in 2020 a $8M investment round, led by the Pritzker single family office Geolo Capital. Another investment was Placemakr, a technology-enabled operator of “curated spaces” and hotels.

Picture source: Daniel McCullough