Mike Repole’s Family Office Invests in Supplement Brand Create Wellness

Impact Capital, the family office investment arm of entrepreneur Mike Repole, has participated in a USD 20 million Series B funding round for New York-based wellness startup Create Wellness. The round was led by Alliance Consumer Growth (ACG), with Unilever Ventures also participating as an existing investor. Create Wellness was co-founded by Dan McCormick and Sienna McCormick and specialises in vegan creatine supplements in gummy and powdered drink formats. Its creatine gummies, made with creatine monohydrate, pectin, and tapioca syrup, are available in six flavours and have reached the top-selling position in the creatine gummy category at each retail partner where they have launched, including Target and Sprouts. Alongside its gummy line, the company has introduced a Creatine + Electrolyte powder range containing 5g of creatine monohydrate, sodium, potassium, magnesium, and 1g of taurine, now available on its website, Amazon, and at Target, where distribution doubled within six months of launch. The proceeds will be directed toward expanded retail distribution, consumer education, product innovation, and marketing to drive mainstream creatine adoption.

About Impact Capital: The Mike Repole Family Office

Impact Capital is the private equity arm of Driven Capital, the single-family office of serial entrepreneur Mike Repole, and is headquartered in Orlando, Florida. Repole co-founded Glaceau, the maker of Vitaminwater and Smartwater, which was sold to The Coca-Cola Company for USD 4 billion, and subsequently co-founded BODYARMOR SuperDrink, which was also acquired by Coca-Cola for USD 5.6 billion. He was additionally an early investor and board member at KIND Bars and held a majority stake in Pirate’s Booty, which was sold to B&G Foods in 2013 for USD 195 million. Impact Capital was established in 2022 and focuses on consumer brands with untapped growth potential in food, beverage, and wellness. Its current portfolio includes NOBULL, a sports footwear and apparel company that merged with Tom Brady’s TB12 and Brady Brand, and JUNKLESS Foods, a Michigan-based better-for-you granola bar brand. The firm describes its approach as deploying financial and operational expertise from experienced brand builders with track records of multibillion-dollar exits.

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Article Source: Greenqueen, 06.05.2026