Mariwala family office Sharrp Ventures leads seed round in Protein Pantry

Sharrp Ventures, the investment office of the Harsh Mariwala family, has led a seed round of 9 crore rupees, around 1 million dollars, in Protein Pantry. Peercheque, Consumer Collective by Atrium and Indian Silicon Valley Capital joined, along with angel investors including Varun Alagh, Rishubh Satiya, Avnish Anand, Arush Chopra and Saurabh Munjal. The Delhi company sells high-protein, low-calorie vegetarian ready-to-cook food, including soya chaap, tikkis and cutlets, and states that its products contain no refined flour, preservatives or palm oil. It was started by a former chef and a fitness enthusiast and sells through quick-commerce platforms including Blinkit, FirstClub and Flipkart Minutes across Delhi, Mumbai, Bengaluru, Jaipur and Hyderabad. The funding will go toward setting up and scaling a manufacturing unit, with continued spending on research and development and the supply chain. Protein-forward packaged food has been one of the faster-moving Indian consumer categories, driven by urban gym membership and by quick commerce, which lets a small brand reach several cities without building distribution. Protein Pantry now appears in Sharrp Ventures’ published portfolio.

About Sharrp Ventures: The Mariwala family office

Sharrp Ventures Capital Private Limited describes itself as the investment office of the Harsh Mariwala family and manages the family’s proprietary capital. Harsh Mariwala is the founder and chairman of Marico Limited, one of India’s best-known consumer goods companies and the owner of brands including Parachute and Saffola, with a market capitalisation the office puts at around 8.5 billion dollars. Sharrp is registered in Mumbai and describes itself as a multi-asset investment firm with exposure to listed equities, unlisted companies and private equity funds, primarily in India and the United States. It states that it invests long-term patient capital, supports portfolio companies across several stages of growth and is not constrained by the structure of a conventional fund, which allows it to follow on without a fixed horizon. Initial cheques go up to 1 million dollars, with India as the primary geography and consumer, consumer technology and health technology as the focus sectors. Its private portfolio includes Nykaa, Mamaearth, HealthKart, Purplle, Bira 91, mCaffeine, Kapiva, Smytten, Cureskin and Slurrp Farm.

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Article Source: Entrackr [September 22, 2026]