Arnault Family Office Backs L Catterton’s Move for Stake in HYROX

L Catterton, the consumer-focused private equity firm backed by the family office of LVMH chief executive Bernard Arnault, is in exclusive negotiations to acquire a significant stake in HYROX from Swiss sports media group Infront Sports & Media. Sky News first reported the talks on June 13, 2026, with an announcement expected within weeks. HYROX operates a fast-growing global fitness racing format that alternates running segments with functional workout stations, and the brand has scaled quickly since its debut event in Hamburg in 2018, expanding to more than 80 events across roughly 30 countries and publicly targeting one million annual participants in 2026. Industry estimates put 2025 revenue in the range of €130 million to €140 million, with projections exceeding €200 million for 2026, supported by income from event entry fees, merchandise, coaching, gym licensing, and sponsorship; estimated 2025 EBITDA is around €30 million. Infront, which first invested in HYROX in 2019 and took a majority stake in 2022, would see its ownership position change as a result of the transaction, though it remains unclear whether the group will retain a minority stake.

About Financière Agache: The LVMH family office of the Arnault family

Financière Agache, formerly known as Groupe Arnault, is the family holding company through which Bernard Arnault and his family manage their controlling position in LVMH Moët Hennessy Louis Vuitton alongside a broader portfolio of diversified financial investments. Beyond LVMH, the family office has built a track record of backing prominent consumer and technology companies, including stakes acquired over the years in Netflix, Airbnb, Spotify, and footwear maker Birkenstock, typically entering at later funding stages. In 2016, the family office partnered with U.S. private equity firm Catterton and with LVMH itself to form L Catterton, a joint venture in which LVMH and Groupe Arnault jointly hold a 40 percent stake. L Catterton has since grown into one of the largest consumer-focused private equity firms globally, with a portfolio that has included Birkenstock, Peloton, Equinox, and the UK restaurant group Dishoom. In 2017, the family office also launched Aglaé Ventures, an early-stage venture capital vehicle focused on supporting the growth and internationalization of European technology startups.

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Article Source: SGI Europe, 30.06.2026